Spy balloons losing their way...and us losing our W.H.Y.
J.P. Montalvan • February 6, 2023
I’m sure you’ve heard about China’s spy balloon. Not just any balloon — a surveillance balloon belonging to the People’s Republic of China that was drifting through US airspace until yesterday.
The Chinese government said the balloon was strictly used for meteorological research and accidentally went adrift into US airspace.
Whether you believe their story or not, China’s balloon is a great example of one of the reasons we lose our way and things go wrong — for our teams, our businesses and our countries.
Teams, businesses and countries — and the leaders who lead them — often deviate from the best way forward because they don’t have a clear enough understanding of what I call their “W.H.Y.” This is one of the tactics and tools we’ll talk about in my “Build a Winning Team!” workshop this week (click here for more details).
W.H.Y.
stands for…
W
- What do you want?
H
- How will you get there?
Y
- Who will You be to your clients, customers and those you care about when you get there?
Sounds simple, right? It’s anything but.
Let’s start with China’s “what” question — what did the Chinese want? The Chinese government, like many governments, needs intelligence. Spy balloons are one way to get that intelligence.
Let’s next go to the “how” question — how can the Chinese get that intelligence? Spy balloons, which trace their roots back to the French revolutionary wars of the 1790s, are coming back into vogue for surveillance. Politico reported last year that US is spending $27M+ on inflatable tech in 2023. Balloons are cheaper, aren’t as easily picked up by radar and are more maneuverable than satellites.
Let’s wrap things up with the “you” question — who are you, the Chinese government, now to your people and to the US after sending a spy balloon across the US?
Uncensored reactions on the Chinese internet used it as a chance to make fun of the US defense, saying it couldn’t even defend against a balloon. In the US, Democrats and Republicans were in rare agreement, from disgust to shooting the balloon down.
China was set to host US Secretary of State Blinken this coming week, and China has real issues to discuss. China faces a surge in COVID-19 cases, a slowing economy and in the longer term a population that is shrinking. In December, the Japan Center for Economic Research released a forecast that said China's GDP is unlikely to pass the US in the next few decades — reversing an earlier estimate that said the world's two largest economies would switch places in 2033.
So, does China's spy balloon meet the W.H.Y. test?
China’s “what” around the need for intelligence is clear, and maybe you could argue that inflatable tech has a place in the “how” behind their intelligence gathering and this spy balloon.
But if we dive into the “who will you be” question, if you, your team, your business or your family faced the serious issues China does right now, would raising a stink with an important trade partner like the US by flying a spy balloon over it be a good idea?
As you and your teams think about what’s ahead for you in 2023, I encourage you to really consider your W.H.Y. And if you’d like to learn more about all “10 Tools and Tactics for Building a Winning Team,” I hope you’ll join us for this week's workshop.

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Happy Hump Day!
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Upon entering the cozy pub, we were greeted incredibly warmly. Our waiter was a young man who attended to us graciously through our meal, and when he had to leave was replaced by an older waiter. The older waiter had a twinkle in his eye, as they say, and he immediately struck a chord with us. As our main meal switched to delicious desserts, he engaged us in some lively conversation and took a genuine interest in our newborn daughter in the stroller by our table. His genuine care and enthusiasm was really something.

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