Obligation vs. Opportunity
J.P. Montalvan • June 27, 2022
“Most people miss Opportunity because it is dressed in overalls and looks like work.”
- Thomas A. Edison
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Last week one of my coaching members shared a problem he was having with his young company. He wasn’t very motivated to do the day-in-and-day-out business development he really needed to do to grow his business.
I asked him where he was stuck. He said that he hated having the obligation to sell his company’s services. He’d had a lot of success in past just “going with the flow” – doing what felt right at the time – but that his business hadn’t grown much doing that over the last year.
We all tend to get hung up in things we look at as obligations, in our work lives and in our personal lives. Why?
We confuse obligations and opportunities.
If you’re reading this, I know you’re really good at what you do, or that you represent some goods and services that can really make a difference. You’re probably at or very close to the top of your field and what you offer is probably pretty incredible. (You wouldn’t be reading this if you weren’t an achiever.)
Selling what you’re really good at isn’t an obligation. Sure, you must do it to make money. But isn’t selling really an opportunity to help someone get closer to what they want, with your help? Would that person you’re selling to be better helped by going with a competitor? No way!
Opportunities are everywhere – at work and at home. When we get home, if we’re parents, we might feel an obligation to keep our children on the right life path. But is that really our obligation? Or is it an opportunity to make our families stronger and our world a better place by helping our children understand how to make the best choices for themselves and those they love?
Did you skip a workout recently? Did it feel like an obligation…something you had to check off the list? Or are these workouts really opportunities to keep our bodies – the only bodies we get – at their very best, taking us into our later years with the energy and vitality we really want.
I’m not saying that you should say “yes” to everything. We can’t do everything, and if we try to do everything, we’re not really getting closer to the things that are the most important things in our lives.
What I’m suggesting is that we rewrite our stories to give what we really want the most powerful meanings possible.
If we focus not on what’s holding us back but instead at the opportunity to push through to the places we think we can't get to, we primed for the breakthrough to what are our true destinies.
As we continue on this journey together, I hope we can all take a fresh look at our obligations. We can find some incredible opportunities on the other side.
Cheers,
J.P.

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