What's the biggest risk of all?
J.P. Montalvan • January 15, 2023
The biggest risk of all is not taking one. We just passed the day many risks were not taken — Quitter’s Day.
In 2019, Strava — a social network for athletes — published extensive research showing that approximately 80% of people who made New Year’s resolutions have quit their goals by the second Friday in January — which was last Friday.
Why do we give up on our goals?
Two reasons…
- We see a goal as a chore and too difficult to reach
- We find no happiness or joy in the goal
Maybe you haven’t even set any specific goals for 2023. I’ve been there too. When year after year you see your goals as too difficult or too unhappy a journey — or both — of course you’ll stop setting goals.
But if you don’t set goals, how will you move forward? And as a leader, whether at work, with your family or in your community, if you don’t set goals, why should your teams set goals?
I know you’re setting goals and achieving them all the time. You’re waking up and thinking about your day. You’re finding food and eating and drinking. You’re working or you’re resting. You’re setting and achieving those goals every day. Because if you don’t achieve them, you can’t be happy — and you can’t survive. Since that’s true, the opposite must also be true.
When you set goals and achieve them, you will be happier, and you will thrive.
If you think what seem like basic life needs aren’t really goals, just listen to Mellody Hobson, the president of Ariel investments. She grew up without a father. Her mother was a businesswoman who didn’t have practical know-how, often getting the family evicted from homes throughout Hobson’s childhood.
However, her mother instilled a fierce independence in her. “My mom would say, ‘You have a birthday party to go to? Well, you can’t go unless you’ve planned how to get there and how to get a present.’” Hobson said. “She wouldn’t do that for me. I found my own orthodontist, my own high school. I set up interviews and did college trips,” she said. “When I think of my career and why I leaned in, it comes down to basic survival.”
So, if you’ve quit, or you’re about to quit, or you never started in the first place, consider setting the right goals for yourself and helping your teams set the right goals. How do you know your goals are the right goals?
Think about you and your teams setting and measuring goals against my “3 Quick Questions for Your Goals” …
- Are my/our goals the right size?
- Are the goals linked to your/our strongest desires?
- Will the goals give you/us more happiness and joy?
“I’m hoping” and “I’m trying” are not specific enough to work.
I led a team retreat last week. When I followed up yesterday with James, one member of our team, he shared with me that he left the retreat more connected with his goals than ever before. “The dread is gone. I’m less hopeful…and that’s a good thing. Because it’s not about hope. I needed to think about what I really wanted to do and could do. Now I do and I’m ready to do it. I have the team, the support, the accountability, and the desire to do it.”
I really encourage you to set or reset your goals and analyze them against the 3 quick questions. If you can answer “yes” to “right sized,” you and your teams know the goals are achievable this year. If you can answer “yes” to a link to you and your team’s strongest desires, you know your goals are really worth the work. And if you can answer “yes” to you and your team’s goals bringing more happiness and joy to life and the lives of the people you love and serve, the work will bring the rewards of growth and contribution.
Isn’t that a life worth living and a team worth leading?

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